Their free plan allows you to create and track up to 1,000 branded links, using up to five custom domains. Alternatively, they can help you to set up your current website domain name to use with your short URLs. They help you to set up a new domain to use for short URLs in minutes. Rebrandly is a URL shortener which focuses on customizing and branding short URLs. Rebrandlyīest for: Small businesses focused on branding. These allow you to create as many short links as you like and access more detailed analytical reports.īitly also integrates with many other services, such as Zapier and TweetDeck. Premium and enterprise accounts are available and start from around $500 per month. This includes the ability to monitor how many clicks your shortened URLs receive, the location of the click, and your top referrers. The free account allows you to create and track up to 500 branded URLs and 10,000 non-branded links. Bitlyīitly is one of the most popular URL shorteners available.Īs shown above, anyone can use the link shortener anonymously to create as many short links as they like. Here’s a quick overview of ten popular link shorteners. There are tons of great URL shorteners out there, each with a wide range of features. Modern URL shorteners provide access to a host of metrics and insights that marketers can use to review and improve their campaigns.įor instance, Bitly’s Enterprise dashboard provides numerous metrics, including: Lastly, despite being called URL “Shorteners,” one of the key benefits of shortening links is actually the ability to track how your audience engages with your links. However, by branding your short URLs, you can avoid being perceived as a spammer.įor example, Condé Nast Traveler use Rebrandly to create their own custom short links with the domain “” as seen in the image below.Īs long as your custom short URL domain relates to your brand and is used regularly, people will trust your links. That way, unsuspecting people are more likely to click on them. Unfortunately, URL shorteners are often used by spammers to hide the URL destination. These branded short links also have another key benefit. Plus, according to Rebrandly, branded short links receive up to 39% more clicks when compared to generic short URLs. This makes them particularly useful when sharing URLs in any form of print advertising, such as posters, flyers, magazines, or business cards. These are much easier to read, memorize, and type. What’s more, some link shorteners allow you to create custom branded URLs. Next, URL shorteners can help you avoid excessively long and confusing URLs or any which contain jumbles of letters and numbers. This is especially true when sharing URLs on micro-blogging platforms, or in mobile messaging applications. Let’s dig into some reasons why you should be using a URL shortener.įirst, URL shorteners make it easier to share and manage long URLs. Many also allow you to create short links with your own customized URL. To make shortening links possible, many URL shorteners have short domain names themselves, such as Bit.ly and Clk.im. Copy your new short link to your clipboard to paste elsewhere. Paste or write your link into the box provided.ĥ. Let’s take a quick look at how to shorten a URL using Bit.ly.ġ. However, if you just need a shorter link, using a URL shortener couldn’t be easier. These days, most link shorteners allow you to track your link metrics. The image below shows the difference:Ī URL shortener is a digital tool which enables you to take a long link and create a new, shorter one that takes people to the same location. Well, no – although, the terms are often confused and used interchangeably. “URL” stands for “Uniform Resource Locator,” and they’re a way of identifying the location of a file on the internet.
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